We Create Confidant and Empowered
Social Media-Savvy Business Owners

• You can have a polished professional website and social media presence custom-designed for you and your company.
• You will be secure knowing that you can update your site without relying upon outside help.
• You can have a social media strategy and roadmap that has been designed specifically for your company and market.
• You can confidently execute that social media strategy because you’ve been given the tools and knowledge to do so.
• You can have all this at an affordable price.

We’re known for our high-touch, personalized service that leads you by the hand.

Other companies can deliver a website or blog. We go beyond that and give you the knowledge and tools you need to successfully leverage social media in your company. From the training videos and user manuals we give you to the one-on-one training and consulting sessions, we strive to empower you to be in control of your online presence and in charge of your social media activities.

We’ll meet every week for 4-6 weeks in personalized one-on-one sessions
designed to provide you with the tools and teach you how to use them.

Phase I - It begins with understanding your business.

Instead of beginning by talking about the latest bright shiny new social media toys, we prefer to first understand you and your business, your markets, customers, and objectives. We’ll explore:

• Your market niche(s)
• Your perfect customer.
• The problems you solve for your customers.
• What you want to accomplish (evangelism?, customer service? Sales leads?)
• The message and tone you want to convey
• Special functions and features you may need (shopping cart?, MLS search?, Opt-in forms?)
• Your logo, colors, and other visual elements
• What you can expect from us

Phase II – Design the Prototype

When our graphic designer completes the custom design of your site, we will use it to build a functional mockup. We want you to be able to see what your site will look like. Your pages will contain dummy text so you can see how they’ll appear. We want you to be able to click the buttons and kick the tires.

Phase III – Build Your Site

Upon approval of the mockup, we’ll begin constructing your actual site. Unless you already have a hosting account, we’ll create your hosting account at our preferred vendor. We will:

• Install all the necessary files
• Install a set of plugins per our best-practices that we’ve tested and approved.
• Create all pages and populate them with dummy content.
• Create a horizontal menubar to make your site easy to navigate (unless the design dictates otherwise).
• Create a Search function so readers can easily find your content.
• Create ‘Subscribe to this blog’ widget in the sidebar of the blog.
• Create a set of icons below each blog post that make it easy for readers to share your content.
• Add the Facebook ‘Like’ button.
• Add the Twitter ‘ReTweet’ button.
• Configure the blog’s comment facility so that it is easy for readers to leave comments but comments are not published until approved by you.
• Include badges for Twitter, Facebook, LinkedIn, YouTube, etc as appropriate. And connect then to the appropriate places.
• If appropriate, connect blog to services providing demographic data about readers. Demographic data includes age distribution, gender distribution, income distribution, education distribution.
• If appropriate, establish a Google Analytics account and incorporate it into your site.
• Domain Mapping if appropriate
• Connect the blog to Feedburner, the most popular RSS Feed Aggregator
• Install our own ‘Help’ plugin into your administrative panel. This plugin contains short tutorial videos containing step-by-step instructions for most common tasks.

Built-In WordPress Video Help System

We’ve created our own WordPress Video Help System. Installed in the admin panel of your site, it contains video training that leads you step-by-step through all the common WordPress tasks. We don’t stop there, though: If your site contains any special features we create custom videos for you covering them as well.

Phase IV – The Fundamentals

This 1-2 hour session covers the fundamentals of updating and managing your site:

• How to login
• How to edit and maintain your pages (Services, About Us, Testimonials, etc)
• How to create a blog post.
• How to include a photo or illustration In a blog entry or site page.
• How to include a hyperlink in a blog entry or site page.
• How to edit an existing blog entry.
• Technorati Tags, their significance, and a strategy for using them to boost your Google page rank.
• Blog post Categories, their significance and recommended best practices
• Managing comments
• How to leave comments on a blog
• Discuss what to write in your blog and how to write it

Phase V – Beyond Fundamentals

Includes our own Twitter book and DVD as well as one-on-one training how to use Twitter.

By now you are comfortable creating and editing content in your site and blog. In this session we’ll cover more advanced topics:

• Discuss the content you’ve created so far.
• Trackbacks, their significance and how to trackback
• Feedburner stats
• The three most important metrics from Google Analytics
• RSS and its significance
• Explore specific keywords and keyphrases you should be searching for and including in your content.

Phase VI – Branching Out

• Twitter Basics
• The culture of Twitter
• How to use Twitter for branding, prospecting, relationship management, and as a marketing channel
• Facebook basics
• The culture of Facebook
• How to use Facebook as a business tool.

Phase VII –Your Social Media Roadmap

Based upon all of our previous discussions and some additional research we’ve done, we will present you with a detailed social media strategy and roadmap and discuss it in detail. It provides you with a plan containing the specific activities you should do, broken down by day, week, and month.

Want More?

Ask us about our Platinum Package that includes all of the above plus:

• Branding / Logo Design
• Marketing Message Development
• Content Development
• Facebook Landing Page
• Twitter Profile Page and Avatar
• SEO Training