Services

To effectively use your blog for marketing and PR, to leverage blogging to boost your image, exposure and reputation, your blog must have certain things and you must do certain things. Our services are focused around those two issues.

Seminar: Why Your Business Should Have A Blog

This is the seminar to attend if you have heard of blogs but don't know much about them. In this seminar you will learn what a blog is. We touch on the history of blogging and visit some well-regarded blogs. The benifits of blogging are described in detail using real-world examples.

This seminar is held periodically in the Phoenix Arizona area. You can sign up to be notified of future seminars on the button in the sidebar to the left.

Blog Setup, $399

I am so glad I hired Dave. He is a patient, kind, and knowledgeable teacher. He set up my blog and then taught me how to use the controls and how to add content with confidence. He helped me navigate my way through a process I previously thought would be overwhelmingly difficult. He simplified the process and saved me hours of aggravation. Now I know who to go to for answers and who to send other people to. If you want learn anything about blogging and you want someone to coach you through the set up, the launch, and beyond, call Dave Barnhart. You won't be disappointed!
Chef Rachel, The Healthy Cooking Coach,
Phoenix, AZ

Anyone can start a blog. To be an effective instrument for marketing and PR however, your blog must be set up properly, contain specific functions and features, and be properly connected to other services on the internet. We do all that for you and have you blogging the right way from the start.

We'll have your blog up-and-running in a matter of hours. Out of the 42 commands in TypePad's 3-tiered menu system, we'll show you the only three you need to understand right away. And we'll show you the ones you never need to use.

Our Blog Setup Service includes 2 hours one-on-one consulting in which we teach you not only how to blog, we teach you the finer points of using blogging as a marketing and PR tool. Our Basic Startup package includes:

Initial setup and creation of your blog.
Setting up your RSS feed through Feedburner, the most popular aggregator of RSS feeds.
Configure your blog to make it easy for people using the Google, Yahoo, Newsgator, and Bloglines RSS Readers to subscribe to your blog.
Add the links on your blog so that people can subscribe to your blog and get your new blog posts via email (courtesy of Feedburner).
Customize your blog’s sidebar to include a link to your business website.
One-on-one training designed to get you started quickly.

We'll also show you how to use RSS and freely-available online tools to create a feeder system so that you never run out of ideas to blog about. We'll teach you how to find other blogs on the same topic as yours so that you can join conversations and jump-start the process of other people discovering your blog. Learn about RSS and how to use it to quickly scan large numbers of blogs for conversations of interest. Learn how to track the number of people subscribing to your blog’s RSS feed. Learn how to monitor what is being said out there about you, your company, industry, and competitors.

Mentoring and Blog Marketing Strategy

Once you have your blog, the next step is to use your blog as a tool for marketing and PR; to leverage all those conversations out there to boost your image, exposure, revenue, and reputation; to expand your sphere of influence so other bloggers and experts in your field are talking about you.

Our Mentoring and Blog Marketing Strategy Service is designed to help you do just that: to help you do the things you need to do.

We meet with you from 1 to 4 times per month (depending upon the level of service you select). We bring a list of everything we have found in the blogosphere applicable to you and your business. This includes any mentions of your name, your company, products and services, and URLs. We make recommendations as to which of those conversations you should participate in, and we discuss the best ways to do so.

Because writing a blog is different than any other form of marketing communications, we also work with you as your 'blog writing coach', helping you develop your tone and style.

We offer three levels of this service:

Level I	We meet with you once per month	$300/month
Level II	We meet with you twice each month	$600/month
Level III	We meet with you every week	$1200/month
*Minimum 3 Month Engagement*

Blog Graphic Design Services

While most clients are pleased with the selection of standard templates provided by Typepad, our professional graphic designer can customize the visual design of your blog to your liking. Quotation Upon Request.
Click Here to see some recent examples of our designer's exceptional work.

Blog Writing

We prefer that you write your blog yourself. No one knows your business like you. No one has the passion for your business like you. In certain cases however it makes sense to let one of our professional writers ghost write your blog or act as your Chief Blogging Officer. Quotation Upon Request

Custom Consulting Services

Do you want your employees to contribute to your company's blog? We offer guidelines and training to help them understand blogging, make them comfortable with it, and keep them out of trouble.

Are your employees talking about you in their own blogs? If so then you need an Employee Blogging Policy. We can help you formulate one based upon industry-accepted best practices that will make life easier for both you and your employees.

Do you already have Marketing and/or PR strategies in place? The conversational, open world of blogs is very different from the command-and-control philosophies of traditional Marketing and PR. We can advise you on how best to include blogging in your Marketing and PR mix. Do you want advice from experienced professionals about leveraging the power of blogging and other social media for your company? We can help.